In my last two posts, we delved into the fundamentals of event app analytics and how to set up the right metrics for success. Now, it’s time to learn some ways you can use analytics on-site and why doing this matters.
One of the great things about mobile event apps is that they offer a window into your attendees’ minds. How many times have you wished that you knew what they thought of your event or which session they enjoyed the most or how they’re networking?
In the past, you might have hired a market research company to capture this data and analyze it all for you, but there was no way for you to get this event intelligence while your conference was still happening. It’s all valuable information that could help improve next year’s event, but can’t help you provide a better experience RIGHT NOW, while attendees are still at this year’s conference.
This is why mobile is so powerful. By utilizing the analytics tool of your event app platform, you gain amazing insights into how your event is doing and what your attendees think of it in real-time. This gives you the unique opportunity to make onsite adjustments to your event that can positively impact your attendee’s experience and your ROI. Here are a few suggestions:
Amount of Networking
Event app analytics help you assess how much networking is being done at your event. This tool shows you how many attendees are exchanging contact information, connecting with like-minded people, or scheduling meetings using the app. This can help you figure out the kind of networking that’s being done at your conference. If it looks like there are a lot of scheduled meetings, you can help facilitate these face-to-face interactions by setting up an impromptu space with plenty of tables and chairs, and snacks and drinks nearby.
Make Learning Flexible
Use analytics to find out which sessions are being added the most to personal itineraries (the ‘My Schedule’ feature) and then, cross-reference these with the in-app session surveys attendees are filling out. Choose a few standout sessions that would be worthy of an encore slot, update the in-app schedule with these new sessions, and send all your attendees a push notification to let them know they have a second chance to catch that much-talked about presentation.
Pay Attention to Surveys and Polls
Mix up your event content with surveys and polls designed to get feedback from attendees that you can immediately action on. Getting complaints that there aren’t enough water stations? Have water bottles available in every presentation room. Someone say that the first keynote had lousy sound? Now you know to do a thorough sound check before the next one. If you can show that you’re listening to your attendees’ feedback, they will have a better experience at your event and will more likely come back for the next one!
For more ideas, check out Actionable Event Analytics. It shows you how to use data from your mobile app to measure success for corporate meetings and events.
About Our Guest:
Guest post by Karra Barron, QuickMobile’s Manager of Content and Internal Communications. QuickMobile transforms meetings and events around the world with mobile event apps that engage audiences throughout the life of your event and beyond.
Visit the QuickMobile website to learn more.
The post 3 Ways Mobile App Analytics Help Improve Your Event in Real-Time appeared first on The Social Tables Blog.
